Publishing on the Web

Ev Williams of Twitter and Medium fame thinks individual article-based sites are a thing of the past.

So, what does that mean in real terms? To Williams it means that brands and people will continue to be valuable, but they will need to hop on a platform that can surround their work with other high-quality content and give it greater social reach.

Medium’s Ev Williams: ‘It’s Going to Make Less and Less Sense to Publish on the Web’

It’s a touch self-serving and more than a tad buzz-wordy, but Flipboard, Apple News and Facebook Paper make it clear that’s the direction the industry is pushing.

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