Design vs. UX?

Every few months this image (or one just like it) makes the rounds with the caption “Design vs. UX”.

Design vs. UX

It’s clever, but wrong and … dangerously misleading.

For one, design is not how it looks.

Most people make the mistake of thinking design is what it looks like. People think it’s this veneer – that the designers are handed this box and told, ‘Make it look good!’ That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.

—Steve Jobs

Even if design were simply about the appearance, that’s an integral part of the user’s experience. What they see influences how they feel.

This image might indicate a lack of usability testing. More likely, we’re seeing the outcome of a complex dance balancing the needs of your audience, restrictions of the technology, desires of the business and direction of the vision.

What we’re definitely not seeing is Design vs UX.

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